There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.
Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?
Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.
Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.
A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.
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I've read quite a few bio's of Steve Jobs & Bill Gates. This one, focused on Jobs of course, is the best and by far the least prejudicial of any I've come across. It sheds new light to the uninitiated on the relationships between Jobs and Gates and their respective companies. In my personal opinion this book should be recommended reading for all Apple new-hires. I rate it a 4.99 on a 5 point scale.
While the book was not bad, it also reads like Apple's PR department had a heavy hand in it (which, I am sure they didn't - but it still reads that way). There's far too much apology for Steve's behaviour as a human being, which let's face it, was not exemplary. He might have been in charge of a company that makes products people want to buy - but he was also complex and, in many ways, unkind person, who put himself first in nearly all occasions. This book goes out of it's way to make excuses for that or gloss over it.
It's still a solid, well written book that's a compelling read - but it feels less honest or maybe perhaps more one-sided than other, recent books on the same topic.
Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader Details
- Hardcover: 464 pages ( Download PDF:
) - Author: Brent Schlender, Rick Tetzeli
- Publisher: Crown Business; First Edition (US) First Printing edition (March 24, 2015)
- Language: English
- ISBN-10: 0385347405
- ISBN-13: 978-0385347402
- Product Dimensions: 6.4 x 1.6 x 9.4 inches
About the Author
BRENT SCHLENDER is one of the premiere chroniclers of the personal computer revolution, writing about every major figure and company in the tech industry. He covered Steve Jobs for the Wall Street Journal and Fortune for nearly 25 years.
RICK TETZELI, executive editor of Fast Company, has covered technology for two decades. He is the former deputy editor of Fortune, and editor of Entertainment Weekly.
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